I have to admit I have crush! My eyes are heart-shaped and glowing. Wanna know for whom? For Silvia Labanti and her Floral Design creations. Her strength is in the use of less common place flowers, enhanced by super-duper graceful, classy, bright decorative elements. Basically, amazing stuff out of a modern fairy tale!
Silvia is also the maker of a delightful collection that she realized using some DHG products. In particular, Felt and Deluxe Faux Leather. Here, you can admire some pieces from this series, made up of pure inspiration. They are all gorgeous and they go to show that, with a bit of originality and skill, both felt and faux leather can be used outside of the box.
Silvia Labanti studied graphic design in Florence and then got an Art School degree. She has a long experience as a florist behind her. She managed her own shop, she attended workshops with the best Dutch and German masters to refine her technique. In 2010, she took part in "Euroflora Genova 2010" , ranking 1st in the florist contest. The same years, she joined the Atelier 5 school, run by Peter Hesse and Marie Hesse Boson in Basel, Switzerland, where she got her international Floral Design Master’s degree. That is a school which revolves around the study of art, and an enhanced vision of the figure of the florist, which becomes an artist/artisan/designer. Since 2013, she has worked exclusively with Floralia Event Design, where she is the Head Florist. And now, let’s get to know her better. Here is the interview.
Hi Silvia, how and when did your passion for Floral Design start?
To be honest, Annalisa, it started because of a series of lucky coincidences, the kind which change your life. I was looking for a job that I completely loved. I have always loved nature and in 2001 I chose to buy a flower shop, so my adventure in this trade started, and it is still continuing today.
How has the role of the florist evolved in the past decades?
In the past few years, many things have changed. The florist is not just someone who sells flowers, but a professional who can create something more than a bouquet. It is about style and design research, and close attention to art. There is a constant effort in using new and old materials, such as wax, chalk, wood, paper, wool, as well as recycled materials. A Floral Designer is a master with their own style -- if they are really good even an easily recognizable one. Unfortunately in Italy, for cultural reasons, the figure of the Floral Designer is given less importance than in Northen Europe. In spite of that, there are excellent schools and very good teachers.
What does it mean to you to be creative?
A creative person is creative all the time, in everything they do. Creativity is a gift. It is always a natural instinct, even though we have to develop it and perfect it. You realize you have it only through outside recognition. It is part of your sensitivity, of your way of interpreting reality, of doing things, of being.
What is the most bizarre request you have ever received from a client?
Well, there was one which I would say was crazy rather than bizarre. Two years ago, with Floralia we worked on a very big Indian wedding. My coworkers and I spend a whole night covering a Mandap (a small temple used in Indian weddings) with over 6000 red flowers. We worked non-stop for two days for that event. I will never forget it.
Any plans for the future?
The project we have just started with DHG is going to continue until December. It is an interesting opportunity. I am very happy about this collaboration. I love to work with DHG’s amazing materials. As with all creative work, there are no final achievements but rather constant evolution. And then I have my job at Floralia Event Design. Working on big events is very stimulating. I feel lucky.
What is your favorite flower and why?
I love wild flowers, so simple and spontaneous. Nature is a big gift. We are fully part of it and we should remember that more often.
Do you feel more beautiful after this walk among flowers and fairy tale decorations? I definitely do.
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